How we ensure semantic structure and clean metadata using Webflow’s built-in tools
We’re not an SEO agency — but when developing any project, we carefully follow all fundamental and practical recommendations that directly depend on us as developers.
Here’s what our approach includes:
Semantic HTML structure
We pay attention to using the correct tags: header, main, footer, section, article, h1–h6, nav, etc. This improves accessibility, indexability, and overall page structure.
Webflow audit & built-in SEO tools
Webflow provides a helpful built-in SEO panel with automatic auditing. We use it to track:
- missing H1 headings
- duplicate meta tags
- missing alt attributes
- broken links or poor page structure
These tools help us maintain a technically sound foundation without relying on external services.
Clean metadata and tagging
We configure proper title, meta description, OG, and Twitter tags for each page. If the project uses CMS — we set up dynamic tags based on CMS fields.
Performance & image optimization
Webflow automatically compresses images and generates responsive versions. For projects with heavy video content, we implement lazy loading via JavaScript — videos are only loaded once the user scrolls them into view.
All of this helps us reach solid Core Web Vitals scores right out of the box.
We take technical SEO seriously — it's an essential part of quality web development. Clean semantics, optimized assets, and correct metadata improve user experience and search visibility alike.
Artem Kopytok
{wf-dev} kopytok
